SUMMARY

HOOH Media, a renowned digital agency, hired our team to develop a completely new website. The project’s goal was to create a modern, responsive online experience that would showcase their portfolio, services, and facilitate contact with potential clients. HOOH Media sought a visually appealing, functional platform that reflects their creativity and professionalism.

CONCEPT

The main goal of this project was to build a website that would allow users to easily explore HOOH Media's services and portfolio, while also enabling visitors to easily interact and contact them. The concept was based on simplicity, speed, and modern design, with a focus on UX (user experience). The website needed to be intuitive, with clear calls-to-action (CTAs), and optimized for all devices.

Creative Direction: A minimalist design with an emphasis on images and video materials showcasing the agency’s work. We used a color palette that aligns with the brand's identity, and typography that is clean and easy to read.

TECHNOLOGIES

The project was built using the following technologies:

• Backend: Laravel – a flexible PHP framework that enables fast and secure backend development.

• Frontend: HTML5, CSS3, JavaScript – using clean code for maximum control over design and functionality.

• CSS Framework: Tailwind CSS – for fast development of responsive designs.

• JavaScript: Alpine.js – used to add interactive elements, such as animations, dynamic transitions, and interactive forms.

• SEO Optimization: Using best practices for SEO to ensure the site achieves high search engine results.

• CMS: Custom CMS – enabling HOOH Media to easily manage content through a custom CMS system.

STRATEGY

The strategy encompassed several key aspects:

1. User Experience (UX): The goal was to create a simple, fast, and intuitive design with clear navigation paths.

2. Mobile Optimization: We ensured that the site was fully responsive and functional on all devices, with a focus on mobile users.

3. SEO Optimization: We implemented SEO techniques to improve visibility on Google and increase organic traffic. Using keywords related to digital marketing, web design, and development.

4. Conversion Goals: We set clear conversion goals, such as increasing the number of inquiries via the contact form.

BRAINSTORMING

Brainstorming was a crucial part of the process. The initial meetings with the HOOH Media team were focused on understanding their goals, vision, and requirements for the website. We started with several ideas:

• Focus on Visual Appeal: Since HOOH Media is a creative agency, we wanted to create a website that reflects their innovation and design approach.

• Interactivity and Animations: We considered opportunities for interactive animations that would provide visitors with a dynamic experience, but without compromising the website's loading speed.

• Minimalism vs. Functionality: We discussed the balance between minimalist design and the rich functionalities needed for HOOH Media’s successful operations.

After several phases of brainstorming, we decided on a simple, yet sophisticated design that would allow fast navigation, while simultaneously providing enough space to showcase the agency’s creative work.